Stena Line Ferries approached us to help them create bespoke welcome packs for new employees. Given the diversity of roles within their company, they needed tailored packs for different departments while maintaining consistency in branding and value. Additionally, they wanted to highlight their Swedish heritage and incorporate sustainable products. We created a cost-effective and impactful solution by carefully selecting key items that ran across all packs such as the luxury Ocean Bottle and the Swedish Chocolate and integrating role-specific essentials such as wash bags and eye masks for those at sea and laptop bags and desktop gardens for office workers. The full colour printed gift box presents a striking image of one of their fleet.